New look and New products

Saint-Gobain Weber recently introduced its new packaging to the market, along with several new products that expand the company's offering to its customers. " We have updated our packaging to consolidate our branding across our various product categories." says Aldrin October, Weber's divisional commercial manager. Tylon, known to South Africans as the leading tile adhesive brand which was bought by Weber a few years ago, has now been fully incorporated into Weber's branding and packaging guidelines. This makes it easy for our customers to identify our full range of adhesive and finishing solutions." Aldrin explains that Weber's packaging has changed to make it more convenient for clients. "For example, our new grout packaging is a new plastic waterproof pack, and has a transparent window through which customers can see the colour of the grout It also has finger holes along the top, which makes it much easier to handle. Changing our packaging is also part of the process of complying with the anticipated Consumer Protection Act." says Aldrin. SEVERAL NEW PRODUCTS In keeping with the fresh new look at Weber, the company has also officially launched several new products. Weber Brush Coat is targeted at the affordable housing market, and is an all-in-one solution that offers a waterproof, aesthetically pleasing finish when applied directly to bricks and plastered surfaces. Weber Colour Silk is a cement-based, pigmented wall covenng that offers a unique textured appeal in a range of colours, eliminating the need for painting. This product can also be applied onto drywalling. "We have also launched Weber Grano Colour, a floated, cement-based, pigmented flooring product that is applied into wet screeds or cement. It is available in a range of colours and offers a natural appeal that eliminates the need for other floor finishing," explains Aldrin. Weber Pool Paint is a do-it-yourself swimmmg pool renovation product, perfect for giving gunite or plastered residential pools a facelift ahead of the summer season. Weber Waterproof - it is a DIY kit suitable for shower cubicles. However, the kit may also be used on a commercial level for walkways, balconies and staircases. NEW LOOK AND NEW PRODUCTS Weber has also introduced a comprehensive range of surface treatments, suitable for a variety of different surfaces. They are positioned at the tile and cement finishes market. "Our packaging provides dear and specific instructions, and following these will yield the best results for our existing products and our new ones," says Aldrin. To support this, we have a very efficient support centre (Tel 0660 27 28 29) that can offer technical and practical advice to our customers."